Baron Otard Cognac creates Chinese New Year gift tin
Bacardi Global Travel Retail has unveiled a limited edition Chinese New Year gift tin for its Baron Otard Cognac to mark the upcoming Year of the Pig.
The gift pack will be available from 1 January 2019, featuring a gold tin stamped with a mosaic-style pattern and black embossed branding.
The tin includes a drop-shaped bottle of XO Gold Cognac topped with a dimple-patterned gold stopper as well as a booklet that tells the story of the brand.
Vinay Golikeri, senior commercial director at Bacardi Global Travel Retail, said: “Chinese New Year is one of the biggest retail opportunities globally, with the largest human migration on the planet in a short period. It is Asia’s top seasonal gifting opportunity, making it more critical than ever that we present the customer with exceptional quality gifting solutions.
“This new Baron Otard XO Gold gift presentation highlights Bacardi’s commitment to innovation and to creating travel retail exclusives that drive channel differentiation.”
The gift tin will be available exclusively in travel retail in locations including Delhi, Bangkok, Hong Kong, Mumbai, Seoul, Shanghai and Beijing.
Bottled at 40% abv, the Chinese New Year gift tin will be available in 700ml and one-litre formats.
Source : thespiritsbusiness.com