Moët Hennessy unveils its commitment to preserving the environment at the first Paris Vinexpo trade show
Moët Hennessy, the LVMH Group's Wines & Spirits division, is placing the first Parisian edition of Vinexpo under the banner of respect for the environment and the construction of a sustainable future for viticulture.
Convinced that pooling know-how is the best way to meet this challenge, Moët Hennessy has invited international experts to share their thoughts on living soils in the heart of an eco-designed agora within its space at Vinexpo. The event will be the scene of a series of debates, questions and exchanges in a short format, in order to understand and consider how to pass on preserved and healthier terroirs to the next generations.
Created in 1981 in Bordeaux, the Vinexpo exhibition dedicated to the Wine & Spirits sector moved to Paris for the first time, after moving to New York, Shanghai and Hong Kong. From 10 to 12 February 2020, professionals from the sector will present their innovations and products. Moët Hennessy took advantage of this key event in the sector to speak about the commitments implemented by its Houses for more sustainable viticulture. To this end, the transmission and sharing of knowledge, practices and ideas are at the heart of Moët Hennessy's project at Vinexpo Paris.
Its space is dedicated to an agora whose ambition is to enable exchange, listening and debate. Numerous international experts are invited to speak on a wide range of subjects relating to issues related to innovation, the future and sustainability of wine growing. Moët Hennessy has chosen to use its space to involve the entire industry in its discussions in order to collectively address the climate challenge, which is at the heart of contemporary winegrowing issues.
© Gabriel de la Chapelle
In his opening speech, Philippe Schaus, Chairman and CEO of Moët Hennessy, said: "Sustainable development is, for us, a form of humanism, a benevolent, rational and modern humanism. Through the "Living Floors" program, Moët Hennessy aims to unite its communities around the world and develop a global program of social responsibility".
Vinexpo Paris is also an opportunity to recall the actions that have already been carried out for several years within the LVMH Group's Wines & Spirits division: training of winegrowers and farmers in new technologies, support for scientific and university projects, and investment in the acquisition of environmentally friendly equipment. Start-ups collaborating with the Houses of Moët Hennessy are present on its stand, as well as machines with innovative properties dedicated to wine-growing, such as Ted, an autonomous robot for weeding vines used by Hennessy.
These three days of reflection and exchange will take place on an eco-designed stand, in total coherence with the spirit instilled by Moët Hennessy. Designed by the architect Jeanne Dumont, the stand is made entirely of cork and stave wood, materials that are emblematic of the winemaking world. The cork comes from sustainably managed forests and all the furniture on the stand will be reused by Maison Taransaud, Moët Hennessy's partner and supplier of the stave wood. In addition, all the materials that make up the stand will be recycled and given new life.
© Gabriel de la Chapelle
Source : lvmh.fr