Pernod Ricard announces 8 sustainable development commitments for 2030.
Pernod Ricard made public Wednesday eight commitments it will take by 2030 to address environmental concerns but also to fight against excessive consumption of alcohol.
“We are not starting from scratch,” said the CEO of the family group Alexandre Ricard, but “we will evolve from the resolution of environmental problems to the incorporation of these topics in all that we will do”, during a press conference in the Martell distillery near Cognac (Charente).
These commitments represent “several hundred million euros, included in the investment strategy,” says one in the company.
This work is an obligation for brands that want to register in the long term , says the CEO, because “in ten years,
consumers will know everything and brands that are not made in good environmental conditions will be boycotted, “he assured. While the 2018 cognac harvest may be consumed in 10, 20 or 30 years,
“Consumers will judge us on our practices today with the knowledge of tomorrow and they would not understand that we were not pioneers”, for its part explained César Giron, CEO of Martell Mumm Perrier-Jouët .
The first objective of the group is the preservation of the specific soils where the wines and spirits of the group are harvested and transformed. Thus, “by 2025, the group will set up pilot projects of reasoned agriculture in eight of its regions viticulture (Argentina, California, Cognac, Champagne, Spain, Australia, New
Zealand and China). “
Divide the carbon footprint by half
Pernod Ricard also plans to halve its carbon footprint. The group’s total footprint is about 2.8 million tonnes of carbon produced, of which 2.5 million tonnes come from the group’s suppliers and 300,000 tonnes from its own activities.
The group plans to invest “150 million euros” by 2030 to act on its own carbon emissions, said Alexandre Ricard to AFP.Par Moreover, by 2030, “each subsidiary Pernod Ricard in the world will have put in place at least one major program, with concrete measures of evaluation,
to fight against excessive alcohol consumption. “Pernod Ricard” will expand its + Responsible Party + program worldwide to raise the awareness of at least 1 million young adults for responsible drinking “. Created ten years ago, in partnership with the Erasmus student network, this initiative has already reached nearly 400.
000 students in Europe, ensures the group. Pernod Ricard also indicates that it will strengthen diversity and equality among its employees and limit its waste production at each stage of the life cycle of its products. the number two world of spirits. He achieved a turnover of 5,
2 billion euros in the first half of its 2018-2019 year-off.
Source : www.vitisphere.com